Sidra Iqbal is the Founding Managing Director, Statuspro Inc and a popular TV Personality. She continues to excel in a myriad of capacities and thus wears many hats ranging from being an admired Youth Ambassador, Development Activist, Brand Consultant, PR Practitioner to being a Media Anchorperson.
At the age of 15, she became the first and the only Pakistani to win the English Speaking Union’s International Public Speaking Championship in London, UK (1999). She was then invited to the Buckingham Palace to receive her Winner’s certificate from HRH The Duke of Edinburgh Prince Philip. After the ESU Championship she was nominated as a Youth Ambassador and represented the Pakistani Youth at a number of prestigious competitions, forums and powerful conventions in Australia, Cyprus, Japan, Thailand, UAE, UK, USA etc. This includes the World Economic Forum in Davos in 2007.
During the same while she made the important transition to youth development training. Her focus areas include Communication, Leadership and Life Skill programs . She has to her credit a many national and international youth capacity building projects and close partnerships with Zayed University UAE, Fukuoka University Japan, Honolulu University US, British Coucil Pakistan, Aga Khan Education Network, School of Leadership, Nutshell Forum, LUMS, IBA and many distinct youth networks all over Pakistan. Her Training Programs expanded and evolved to the corporate sector. Some of the organizations Sidra has completed training assignments for include:Ufone, PIA, TCS, PTCL, KPT etc. She is regularly invited to academic and corporate events as a keynote speaker.
Since 2005, Sidra has also been working as a freelance media anchorperson and most of her work relates to Current Affairs and Corporate Issues. She is a popular icon in Corporate Pakistan and profiled to have a strong pull for the thinking audience. Currently she has a signature current affairs show, CrossRoads with Sidra Iqbal on air on PTV News. Her education, travels and wide international exposure allows her to confidently handle subjects ranging from socio-political developments, economic crisis to international developments Sidra is an MBA by qualification and was awarded a full sholarship to a Summer International Relations program at Oxford, UK in 2006. She returned to join Ogilvy & Mather Pakistan as the Vice President, Public Relations. She stayed with O&M for almost 2 years and also served secondments at their regional offices in Hong Kong and Singapore.