Faiza Samee is an award winning design house with an unparalleled expertise in some of the rarest and most intricate embroideries in the world. Three decades ago, Faiza Samee, the driving force behind her label, attempted to curate heirlooms only to discover, much to her dismay, that many of the stitches, methods and even raw materials had already been lost. Thus, began her journey that has made this label one of the foremost centres of expertise for intricate hand embroidery anywhere in the world.
Creating contemporary ensembles steeped in cultural tradition has been a driving passion for Faiza. The label strives to systematically reintroduce lost skills in its workshops and disseminate them to a newer generation; simultaneously developing aesthetic knowledge through extensive research, and creating relevant, modern pieces that celebrate traditional artistry, while exploring a vibrant colour palette.
Faiza Samee’s mastery of her art has won her international acclaim. Among her many achievements she was chosen to create the late Benazir Bhutto’s wedding outfit and has exhibited pieces at the Victoria & Albert Museum in London . Immensely popular with clientele at home and in India and the Middle East, Faiza Samee is a credit to Pakistan and its fashion industry.